Tahira Endean (2015)

  • Producer, BC Innovation Council

Tahira’s Big Idea—the 10 CE Hour Mobile App Certificate Program—was developed during her tenure with QuickMobile. Through conversations with planners she learned that what they knew about this increasingly essential tool was vendor-based. What they didn’t have was a broad understanding of why and how they should use mobile apps. “I wanted to create a non-vendor specific, education-based offering that mapped back to the CMP domains of meeting design,” she explains. To do so, she convinced “many people that it was the right idea.” She got executive buy-in and multiple stakeholders on board. She partnered with Mariela McIlwraith, CMM, CMP, to build its content, and then got the stamp of approval for CE credits. The result is a win for planners and the industry.